Red Nose Day 2024 fights child poverty with the ‘whimsy’ of a candy castle, monster truck and Legos – Citizentribune

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NEW YORK (AP) — An edible, life-sized cookie of the contest winner and a car-crushing monster truck ride are two of the new prizes up for grabs in the Red Nose Day 2024 campaign, which ramps up Thursday.

As Comic Relief US’s fundraising initiative for underserved American children enters its 10th year, the charity is hoping to draw donations by encouraging the childlike wonder that millions of poverty-stricken kids might miss. First disseminated through clown-like schnozzes at Walgreens locations, the message is spreading this year through Instagram sing-alongs, a sweepstakes and new partners such as Lego.

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